During the meeting, we will get to know each other and delve deeply into your request - how it arose, who the key stakeholders are, what the project's goals are, and how you plan to use the results of the interaction. This will help us understand your task as accurately as possible and select the most suitable methods and tools.

Based on experience, a project involving 15 interviews, from defining the business task to the report and workshop, with rapid respondent recruitment, would typically last 3-4 weeks. A short UX audit would take 1 week, while a mini-project targeting 1 segment would take 2 weeks.

Based on research from the Nielsen Norman Group, for qualitative research, you need 5 respondents per segment. For instance, if we want to study the experiences of students, retirees, and office workers, we'd conduct 15 interviews. However, depending on the priority of the segment, you can conduct between 2 and 5 interviews. After 5 interviews, we gain less new information relative to the resources invested in terms of time, finances, and human resources.

Quantitative research doesn't explain anything, while qualitative research doesn't prove anything. Both types of research should work together and complement each other. Qualitative research answers the question "Why?", while quantitative research answers "How often?". Therefore, it's difficult to talk about "accuracy" when it comes to in-depth interviews, as the term "motivation" is more appropriate here.

Turning insights into backlog items is indeed challenging. We believe success consists of three elements: continuous progress towards the set task throughout the research project, a well-prepared report, and collaborative work from the product team to translate insights into actionable solutions.